Successful Business Uses for Facebook and LinkedIn (IMU)

Professor: Elyse Tager, Silicon Valley American Marketing Association (SVAMA)

Although the information presented in this session was valuable, I would have rather visited the LinkedIn Learning Center and/or the Facebook “About” page to learn more about these topics. Having someone try and walk me through basics and setup steps via PowerPoint is just painful for me. If it’s helpful to you, then maybe you’ll enjoy this one.

Some of the general themes that came out of Elyse’s presentation:

Know your objectives before engaging on any of these platforms – be a rifle, not a shotgun.
Each platform has it’s own culture and way of interacting; pay attention and participate appropriately.
Always be thinking about SEO/branding; be consistent in your profiles, use keywords effectively, create great content.

Things I didn’t know before:

LinkedIn: You can take a look at your “profile views” statistics to see who’s been looking at your personal (or company) profile. Although this information isn’t detailed, it does provide you with an idea of who’s interested in you and if your ideas are reaching their targets.
LinkedIn: Ask and answer questions to showcase your knowledge, expertise, and interests. People can rate your answer and elevate you to “Expert” status. Overuse of this ask/answer feature can look spammy, though.
LinkedIn: You can look for, recommend, or become a “Service Provider”.
LinkedIn and Facebook: Both have inexpensive options for advertising available on a CPM/CPC basis. (I’m guessing their inexpensive because they don’t work too well, but maybe that will change over time.) When you’re targeting your Facebook ad you will get to see the size of your audience/potential reach of that ad.

Here’s Elyse’s presentation:

#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)

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