Lyle Lovett and his Large Band

My friends and I went to see Lyle Lovett at Red Rocks last weekend and it was (as usual) an awesome show.  For those of you unfamiliar with Mr. Lovett, I’m not sure I can give a quick explanation – he’s an unusual character, but an amazing musician who typically tours with his 10+ member “It’s not big, it’s Large” band with a musical style that’s probably best described as quirky Texan.  Watching Lyle and his band perform reminded me of how important, valuable, and fun it can be to build a community around something you love to do. Here are just a few of the lessons I learned:
The basics don’t have to be boring
Like athletes before a big game, musicians have to warm up before their performances as well. Instead of limiting those activites to tune ups and sound checks, find a way to bring joy and excitement to these as well. The “warmup” before Lyle started the show contained several minutes of jamming and improv by various members of his band and a lead-off song by Francine Reed.  They gave us a show (and managed to warm up, loosen up, tune up, show off, and find their rhythm.)
Have a plan (but just an outline)
I know that Lyle and his band have a schedule of what songs they’re going to play, when to take breaks, what they’re going to talk to the audience about, etc., but if you can find a way to play within these guidelines and personalize the experience, it’s so much better. Which would you prefer as a concert goer “Hello {insert city name that has been taped to your microphone here.} It’s great to be here!}” or an anecdote about meeting the staff at the venue that night, something that happened to them on the way to the venue, etc.? Don’t forget to make time to connect as a person, not just a musician (artist, business person, etc.)
Change up the tempo and style.
Wouldn’t it be boring if a musician played all of the same types of songs, over and over again? All power ballad, all the time! Um, I don’t think so. You’ve got to mix it up – to keep you on your toes, as well as to keep your audience entertained.
Don’t be afraid to mix the new with the old.
I’m not a Lyle superfan, so I only recognized about half of the songs played during the concert, even though those songs weren’t new. But, towards the end of the concert, Lyle spent a couple of minutes talking about their new album (coming in October)  and how they were going to play one of the new songs for us, but he didn’t stop there – he also gave us some of the backstory on where the song came from and  what inspired him to write it. Do you think we were ready to hear the new song?  Absolutely. He had managed to shift at least some ofht conversation from – “Hey, what’s this song? Play {xyz}, it’s my favorite!” it was, “Oh, cool. That sounds like an interesting song and boy, that was  a pretty funny story about how he came up with the idea…”  Give a warmup to the new because people are less comfortable with it, but if they like (trust)  you, they’ll give the new a chance.
Share the stage (and the praise)
Like many jazz bands, Lyle and his band took plenty of time to let each player have time to show off on their own. Additionally, Lyle continued to remind the audience just who these great musicians were throughout the show – showing us his great respect for these folks – and often praised, teased, or joked with them. Who do you think gives a better performance – someone who’s “just part of the band” or “my friend, John Doe, from Anytown, USA.” Do you have that kind of relationship with your community?
But, don’t forget to be a leader
Just because these folks are talented professionals who obviously have a great chemistry together, don’t be fooled into thinking they don’t have (or need) a strong leader. I’ve seen groups of 4-5 folks who can’t manage to work together and get along because no one will step up and take the leadership role. But night after night, Lyle’s up there on stage *leading* his 12+ member band. Listening to and guiding these performers from all over the country, many with musical careers of their own; it’s an amazing task. Could you do it?
And, of course don’t forget to have a sense of humor!
As part of the quirky Texan routine, humor is always front and center at a Lyle Lovett concert, but you just can’t help but feel like these guys are having a blast.  So, relax and enjoy the ride.

My friends and I went to see Lyle Lovett at Red Rocks last weekend and it was (as usual) an awesome show.  For those of you unfamiliar with Mr. Lovett, I’m not sure I can give a quick explanation – he’s an unusual character, but an amazing musician who typically tours with his 10+ member “It’s not big, it’s Large” band with a musical style that’s probably best described as quirky Texan.

Watching Lyle and his band perform reminded me of how important, valuable, and fun it can be to build a community around something you love to do. Here are seven things I learned:

1. The basics don’t have to be boring

Like athletes before a big game, musicians also have to warm up before their performances. But, instead of limiting those activities to tune ups and sound checks, find a way to bring joy and excitement to them. The “warmup” before Lyle contained several minutes of jamming and improv by various members of his band and a lead-off song by Francine Reed.  They gave us a show and managed to warm up, loosen up, tune up, show off, and have fun.

2. Have a plan (but just an outline)

I’ m sure that Lyle and his band have a plan for each show – a set list of songs they’re going to play, when to take breaks, what they’re going to talk to the audience about, etc. And although the plan’s important, if you can find a way to play within these guidelines and personalize the experience, it’s so much better. Which would you prefer as a concert goer -  “Hello {insert city name that has been taped to your microphone here.} It’s great to be here!}” or an anecdote about meeting the staff at the venue that night, something that happened to them on the way to the venue, etc.? Don’t forget to make time to connect as a person, not just a musician (artist, business person, etc.)

3. Change up the tempo and style

Wouldn’t it be boring if a musician played all of the same types of songs, over and over again? All power ballad, all the time! Um, I don’t think so. You’ve got to mix it up – to keep you on your toes, as well as to keep your audience engaged.

4. Don’t be afraid to mix the new with the old

I’m not a Lyle superfan, so I only recognized about half of the songs played during the concert, even though those songs weren’t new. But, towards the end of the show, Lyle spent a couple of minutes talking about their new album (coming in October)  and how they were going to play one of the new songs for us, but he didn’t stop there – he also gave us some of the backstory on where the song came from and  what inspired him to write it. Do you think we were ready to hear the new song?  Absolutely. He had managed to shift at least some of the conversation from – “Hey, what’s this song? Play {xyz}, it’s my favorite!” it was, “Oh, cool. That sounds like an interesting song and boy, that was  a pretty funny story about how he came up with the idea…”  Give a warmup to the new because people are less comfortable with it, but if they like (trust)  you, they’ll give the new a chance.

5. Share the stage (and the praise)

Like many jazz bands, Lyle and his band took plenty of time to let each player strut their stuff. Additionally, Lyle continued to remind the audience just who these great musicians were throughout the show – showing us his great respect for these folks – and often praised, teased, or joked with them. Who do you think gives a better performance – someone who’s “just part of the band” or “my friend, John Doe, from Anytown, USA.” Do you have that kind of relationship with your community?

6. But, don’t forget to lead

Just because these folks are talented professionals who obviously have a great chemistry together, don’t be fooled into thinking they don’t have (or need) a strong leader. I’ve seen groups of 4-5 folks who can’t manage to work together and get along because no one will step up and take the leadership role. But night after night, Lyle’s up there on stage leading his 12+ member band. Listening to and guiding these performers from all over the country, many with musical careers of their own; it’s an amazing task. Could you do it?

7. And, of course don’t forget to have a sense of humor!

As part of the quirky Texan routine, humor is always front and center at a Lyle Lovett concert, but you just can’t help but feel like these guys are having a blast.  So, take a tip from the Texan – relax and enjoy the ride.

{ 3 comments }

Description: The Carrion Crow (Corvus corone) ...

We all know that Twitter’s starting to reach the mainstream (um, Oprah?) and has been seeing significant growth over the past couple of years, but with all of that growth comes such massive amounts of noise that you can start to feel like you’re being pecked (or tweeted) to death. Here are a few ways to save your sanity:

Build the right-sized birdhouse

Assuming that you’re not one of those people who automatically follow everyone back, have you ever stopped to consider what criteria you’re using to decide who you *do* follow back? Are you following only friends (people you actually know and interact with in real life)? All social media friends (i.e. if you friend them on one service, you’ll friend them on all)? Local folks? Businesses? “Thought leaders”?

Take 5 minutes and make a list – what criteria does someone need to meet before you’ll follow them back on Twitter? Refer to this list if you want to keep the hawks out of your nest full of sparrows.

Handy Tools: MrTweet (@mrtweet), Friend or Follow (@friendorfollow), Twimailer (@twimailer)

Clean out your cage

That obnoxious guy that can’t stop talking about his new business venture, the conference live-tweeter, the “I’m going to feed all of my blog posts to your Twitter stream because everything I say must be important and relevant to your life” guy – unfollow them. Seriously, it’s as easy as one click, just do it.

Once you’ve followed someone for awhile, you get to know their hot topics – those that evoke heavy and consistent tweeting. If these hot topics are somewhat time-constrained (elections, sporting events, conferences),  you can unfollow for that period of time and re-follow them after the event is over.  Remember, it’s up to you to decide who to follow and why. If someone’s no longer meeting your criteria, unfollow them.

You can also unfollow inactive users, but if they’re inactive they’re not really contributing to the noise so…

Helpful Tools: NestUnclutter, MyCleenr (@mycleenr)

Use your binoculars

If you have (and want to keep) more than a handful of followers, you should start using your binoculars to focus on the critical information that’s coming through. TweetDeck (also available on the iPhone) and Seesmic Desktop are two popular tools that allow you to create groups (of people, of topics, etc.) and quickly view a parsed version of your Twitter stream. You don’t have to worry about missed “@s” or DMs. You can use a “close friends” group to stay in touch with your buddies, or a “businesses” group to keep up on sales or product announcements. You could even create a “conference” group to follow a specific event hashtag – letting you watch and participate in the conversation without trying to locate, follow (and later, unfollow) conference participants or speakers.

Handy Tools: TweetDeck (@tweetdeck), Seesmic Desktop (@seesmic_desktop)

What do you think? How do you manage (or manage to prevent) Twitter overload?

{ 6 comments }

rolodex_grayTechnology can make some great improvements in our lives – automating or “one-click”-ing tasks, saving time and money, and providing some entertainment along the way. If you’re looking for tools that are somewhere between the casual home user (“too little”) and the enterprise (“too big”),  however, you can easily be overwhelmed by all of the “stuff” that’s out there and find your way to the “just right” solution. Here’s how I used my Goldilocks thinking for my most recent challenge:  selecting a small business CRM.

The Requirements

Sometimes it helps to have a super-detail-oriented client who’s also moderately technical. This list of requirements came mostly from the client, but I’ve also included a few of my own clarifications.

  • Manage / store contacts.
  • Sync contact info to the Mac address book and Outlook.
    Many users work off of both Macs and PCs and need tools that don’t constantly make them think about when they have to use one versus the other. Bringing software to the browser has been a great way to avoid these battles.
  • Sync contact info correctly, so that I don’t have to go back and manually edit each entry to fix mismatched fields, missing data, etc.
    If someone could truly automate this process, they would be a kazillionaire. The best I could hope for in this case was a solution that had clear instructions for syncing/uploading of contacts to minimize the amount of errors.
  • Works well on the iPhone.
    No preference on optimized mobile site versus dedicated iPhone app, definitely another vote for browser-based.
  • Allow case notes / case tracking so that I know what activities I’ve done, will need to do, etc.
    Nice to have: ability to create custom templates for to-do lists and follow up activities.
  • Allow me to set rules (e.g. follow-up reminders) for a contact.
    Nice to have: Setting “rules” for a group of contacts. Setting “rules” for a specific activity/event/timeframe.
  • Optional: Input opportunities (with sizing) / build a sales pipeline / do forecasting / input actual sales.
    Including these in the CRM brings us closer to an enterprise-level solution, however there are also smaller systems that play well with others (integrating the CRM with an invoicing tool or email marketing tool, for example.)

The Contenders

Microsoft Outlook

Outlook has very vocal groups of lovers and haters, but I’m guessing most people who work with Outlook in their office every day just see it as another tool. The address book and email capabilities are powerful and they’ve improved search and to-dos, but it’s also a local install, slow, not terribly cheap, and not so great on the iPhone. Not the right solution in this case because, surprisingly it’s “too little”.

Sugar CRM

My friend looked at them for another use last year and had a couple of conversations with a salesperson. Her perception “He was nice but the UI was terrible.” After taking a quick look at their screenshots and demo site, I have to agree. Also, it seems like SugarCRM is targeting enterprise users, companies with very large and sophisticated sales forces (along with IT departments to configure and manage the software and Sales Managers to create and analyze reports.) Doesn’t seem like a bad tool, just not the right fit (“too big”).

Salesforce

I’ve used Salesforce before and generally, I like it. The real power of Salesforce comes from its customization options, the large user community, and ability to have a large selection of tools integrated within one platform. In this case, I needed to recommend a CRM that was for an individual running her own business and with that in mind, Salesforce again seemed like overkill (do you really need a customer service module if you’re the sole proprietor? “Too big.”)

Highrise

Another tool I really like from the group at 37signals. Highrise is billed as “the smarter way to keep track of the people you do business with.” This one would have made my suggestion list, but my friend had already ruled this one out due to her frustration with contact import/export issues (“too little”). I also think Highrise gets to be a little expensive once you get more than a few hundred contacts, but they do have an active, vocal, and supportive community, so I’m going to keep it on my list for now.

ACT

Ok, my first thought on this was “Do people still use ACT?” and apparently, the answer is “Yes!” I think these may be the same people who started with it 20 years ago, but still, that’s a pretty good track record for software.  In the end, ACT didn’t make the final cut because it seemed to be a little too complex (there are tons of ACT add-ons, which may be good, but it’s still confusing), it’s expensive, and it requires a local installation. (“Too big” because of all the customization requirements, “too little” because it’s not web based.)

Google (contacts, calendar, etc.)

Well, you don’t have to worry about price on this one. Once again, Google provides some pretty powerful tools for free, but I can’t actually imagine using it as a business class CRM. Although they’ve made some improvements with Google Contacts, it’s still basically a side project for Google that gives you somewhere to store info on all of those people you email. A nightmare if you want to actually plan, manage, execute, and track results. (“Too little.”)

The Winner

BatchBook

My “just right” recommendation for this challenge is BatchBook from BatchBlue Software. They meet the client’s requirements, they’re reasonably priced, and they’re friendly (which is not to be underestimated when you’re setting up new software!)

I first heard about BatchBook via Chris Brogan (see BatchBook is Great for Contact Management for his review) and since it sounded like an interesting tool, I added it to my bookmarks (which came in handy!) Some of the features that made BatchBook stand out from the crowd were:

  • Importing everything into BatchBook is about as simple as it gets and they even provide a nice template and instructions for “pre-cleaning” your CSV files before importing your data.
  • You can set up to-dos for a contact (or a group of contacts, or just a to-do) and then subscribe to your to-do list via an iCalendar feed. This should work nicely for both Mac and PC w/Outlook folks.
  • Although they don’t have an iPhone app (yet), they do have customized mobile presence for the iPhone.
  • Pricing is very reasonable (the basic “Navy Blue” plan is $9.95/mo.) and although prices go up based on # of users and storage space, all features are available in all paid plans.
  • BatchBook integrates with MailChimp (email marketing) and Freshbooks (time-tracking, billing, and invoicing).
  • And, BatchBook has one of the most powerful (and unique) features I’ve seen in it’s “SuperTag” capabilities. “SuperTags” are tags that aren’t only customizable by name, but also by a set of other fields you select.
    • Instead of tagging “Jane’s Business” as “business”, you could create a “freelancer” SuperTag that might include “skillset”, “referred by”, “hourly rate”, etc.
    • You can use a “social media” SuperTag to add your contact’s Twitter username, LinkedIn profile URL, Facebook URL, blog feed, etc. And those will all now show up on that contact’s profile page – their  latest tweets, blog posts, Flickr stream, etc. Pretty cool.

Now it’s your turn… What CRM do you use and why? What criteria did you use to make your decisions (remember, “none” is an answer, too)?

{ 0 comments }

Karma tip of the day – reply to comments

by jbreazeale on July 13, 2009

Wallpaper Zen Spirit 2 1280x1024

Image by CyboRoZ via Flickr

Two of the best ways of building your online reputation are providing your own original content and adding your comments to others’. This takes you out of your isolated, comfortable bubble, and demonstrates that you’re willing to participate in and continue the conversation.

Commenting is a cyclical process, though, and as I personally experienced last week, follow-up is critical. Here’s what happened:

1. A former work colleague has started actively speaking and blogging about social media. I saw the link to her blog in an event announcement and decided to look her up.

She had recently posted about her job search, updated blog, and ongoing social media experiments. Since it sounds like we have some of the same interests and will probably be crossing paths again sometime soon, I posted a “Hi. How are you?” comment with a couple of additional resources that I thought she would be interested in.

And, just a day or so later, she visited my blog and commented back. Ok, we had met before, so I did think my likelihood of getting a response was pretty good, but the fact that she came here, checked out my blog, and commented here, was very nice. Good karma points!

2. While reading through comments on another blog (not mine), I came across a request from one of the commenters who was asking for feedback on a post she had written. It sounded like an interesting topic, so I visited her blog and wrote a couple of paragraphs (some encouragement, some “here’s why I liked part xyz”) in the comments.

Response = nothing.

Unlike the first example, I don’t know this person and she doesn’t know me. I’m also not necessarily trying to build a relationship with her – different interests, different location. So, I didn’t think that I was expecting her to reply to my comment, but… I was. Even just a generic “thanks” would have been nice.

Best case scenario, I feel a little bit ignored and slightly less willing to help in these situations. Worst case scenario, what if I wasn’t the right connection for her, but I had the right connection for her (the original commenter was job changing). Karma, meh.

What do you think? Do you have a policy for dealing with comments? Are there times when you definitely do (or do not) reply? (If you comment, I’ll be sure and send you a Thanks, okay?)

{ 4 comments }

22 social media tools (with local examples)

by jbreazeale on July 10, 2009

A render of the Flatirons in Boulder, Colorado...

Yesterday Chris Garrett posted a list of 22 social media tools with notable brand examples (originally from Peter Kim) and after reading it I thought:

Cool, it’s nice to have a reference of which companies are using these tools well, but I don’t plan on working for or with McDonalds on their podcasting, so who are some of the local companies that are getting this right?

I’ve started working on a list for Colorado companies, can you help me fill in the blanks?

1 – Blogs

I’m going to narrow this one down to blogs that are current (have posts at least monthly) and have a human voice. You’d be surprised how many companies I see that put up a blog that basically regurgitates their latest earnings call presentation. Ooh, exciting. Not.

2 – Bookmarking/Tagging

I am frequently on delicious, adding, searching for, or updating bookmarks. I’ve heard of creating descriptive pages for a specific set of your tags, but I hadn’t run across a company actually using it in this way. Pretty cool.

3 – Brand monitoring

Lots of companies are jumping into this realm – I think this will quickly become a standard tool in your online arsenal.

  • National: Dell, MINI
  • Colorado: Filtrbox (brand/reputation monitoring software)

4 – Content aggregation

This could be content aggregation companies or those that are actively using content aggregation tools to manage/monitor content about their company.

5 – Crowdsourcing/Voting

I’d never heard of UDR before, but they’re one of the largest companies in Colorado and their website was an official honoree for the 2009 Webby Awards. Maybe my tech circle is too small!)

6 – Discussion boards and forums

Tell you the truth, I’m a little surprised at how little I found for local companies. Maybe the larger companies are keeping these for (paying!) customer use only?

7 – Events and meetups

Based on Chris’ examples, I’m guessing he’s talking about companies that use social media to promote their events/meetups; or that sponsor social media events and meetups. Fortunately, the Denver/Boulder tech scene seems to be very supportive of each other and have developed several events to learn, connect, and engage.

8 – Mashups

9 – Microblogging

Twitter has really caught on in the Front Range  – at least among the startup set.

10 – Online video (YouTube, Vimeo, etc.)

This wouldn’t include the video embedded on a company’s site – those fall under the same category as the “list of executives”, “investor relations”, “blah, blah, blah corporate speak” pages.

11 – Organization and staffing

Chris’ examples include big companies who have snapped up social media talent and, I think, assumes that this means the big guys are ready to make a formal commitment to social media.  There’s also been a lot of buzz recently around companies that are using Twitter for recruiting.

  • National: Ford, Pepsi
  • Colorado: Qwest (staffed up their social media group and launched a new portal in April ‘09), Jobing (a staffing and recruiting site that is actively using social media)

12 – Outreach programs

13 – Photosharing

Interesting statistic I picked up at Startup Weekend Boulder 3 – Photobucket’s market share and traffic have been way above Flickr for quite awhile (although it looks like Photobucket is losing market share), but only about 5% of the people in the room had, or were using Photobucket. Everyone was using Flickr. Now that so many folks are posting photos on Facebook, it will be interesting to see if companies start adding more photos directly to Facebook or keep them in Flickr.

14 – Podcasting

15 – Presentation sharing

Anyone out there using SlideShare? SlideShare+LinkedIn?

16 – Public Relations – social media releases

17 – Ratings and reviews

18 – Social networks: applications, fan pages, groups, and personalities

19 – Sponsorships

20 – Virtual worlds

I know a lot of geeks and a lot of gamers and I still can’t imagine that this would be more than an extreme niche space for a company.

21 – Widgets

22 – Wikis

As much as I love wikis, I think they’re very much a niche product for most companies and if used, stay behind the firewall. Can someone show me differently?

Obviously this is not a comprehensive list – I could spend several pages just listing great Twitter and blog feeds – but hopefully it will be a helpful start if you want to see how Colorado companies are engaging with social media.  Don’t forget to add your suggestions in the comments!

{ 3 comments }

Introducing the Inbound Marketing Certified Professional

July 9, 2009

The exam results came in and… yay! I’m now an Inbound Marketing Certified Professional and am ready to help you put a complete set of inbound marketing tools and practices into use at your company.

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Email versus bookmarklet blogging – a comparison of Tumblr and Posterous

July 8, 2009

Now that I’ve moved to grown-up blogging software (thank you, Wordpress!) I’ve been doing some tech-gardening to centralize my content, make sure all my URLs point to the right place and that my profiles are at least somewhat consistent (yeah, still working on this one.) And as part of this process, I’ve been reexamining some of the tools in my collection (arsenal?) to decide if I should use it or lose it. Since blogging’s on my mind, I’m going to start with this question – if my blog platform of choice is Wordpress, then where does that leave Tumblr and Posterous?

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It’s better to have a plan

July 1, 2009

I managed to carve out an hour yesterday for a “strategy and governance” webinar and I’m actually glad I did. Stacy Wilson of Eloquor Consulting (@stacylwilson) and Greg Reinacker of Newsgator (@gregr) walked us through the topic and provided lots of useful case studies, checklists, and best practices, as well as – surprise, surprise – demos of Newsgator products…

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