The evolution of hubs – from Wes to Wordpress

by jbreazeale on February 10, 2010

Rusted Hub
Image by Thomas Hawk via Flickr

Anytime you’re trying to organize, coordinate, and communicate with more than two people over more than a few days, you’ll realize that relying on email (or Facebook, or Twitter) to carry the burden will drive all of you crazy. Someone’s going to miss a message, the “right” people won’t be cc’d or (worse) everyone will be cc’d. On every message. Good times.

After a few of these “I can manage the whole thing via email” disasters, hopefully you’ll start to realize that a centralized “hub” for your team / project / organization might just save your sanity.

A Brief History of Hubs

Then came the “quality” movement and its efforts to quantify and codify the information available from the Wes’s of the world. “Sure, you could go talk to Wes, but we can’t all talk to Ted at the same time, so let’s just write down what Wes said and then we can go back to that the next time we have a question.”

Note: This would have been a great time to buy stock in three-ring binder companies. Especially the really, really big three-ring binders.

And, just as everyone was becoming comfortable with their bookshelf o’ binders, along came the internet and widespread use of personal computers. In the (ultimately futile) quest to become paperless offices, documents were scanned into “document management systems”, we created our “shared drives” and uploaded files to our corporate “intranets” and suddenly all workers had access to all the information they needed, right?

Not quite.

Now, not only had the information been separated from its human hub (which could interpret context and apply judgment), we’d added more layers of bureaucracy and abstraction. A two-minute call to Wes had been replaced by “where’s that #!@* procedure on the intranet? … No, not *that* version, the *new* version…. What do you mean I have to send it to X to get it approved so that Y can post it? … Never mind, I’ll just find that email that A sent me, I think that was the current version…”

Ceramic unicorn

Unicorn (via ffffound)

So, if bureaucracy was the problem, then the solution must be self-service, right? Enter the wiki. Now everyone can create their own content and make it available to others who can then edit and improve and contribute and then, in the magical land of unicorns and rainbows, we’ll have a dynamic and robust source of institutional knowledge and tribal wisdom and we’ll all live happily ever after….

Well, I don’t know about you, but I haven’t seen too many unicorns lately.

The great wiki experiment has had some notable successes (um, Wikipedia anyone?), but outside the realm of technologists and large organizations (who have lots of those technologists), I think the usefulness of wikis has peaked. If I want to share information with my friends, I use Twitter or Facebook. If I’m working collaboratively, I can use Google Docs (or perhaps Google Wave), or a variety of 37signals products. And, if I’m going to organize, coordinate, and communicate with a specific group of people, I’m going to use Wordpress.

Coming soon: From Wiki to Wordpress (why we’re making the switch)

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Happy New Year!

by jbreazeale on January 6, 2010

2010 New Year's Greeting Card

Image by weblog244 via Flickr

So long, 2009! Don’t let the door hit you on the way out!

I don’t know about you, but 2009 was a rough year for me and many of my friends. Don’t get me wrong, I am very grateful that my family remained safe, healthy, and happy, that my hubby and I have (relatively) stable jobs to support us, that we have friends near and far to eat, drink, laugh, and cry with (and, more and more frequently, to have playdates with!), and that I’ve found such wonderful techie / startup /entrepreneurial / etc. communities to be involved with.

Now that I’ve finished the last of my 2009 holiday relaxing and recharging, I’m ready to get 2010 rolling!

Content coming soon (no, really!)

You  know how they say the best way to learn something is to teach it?

Well, starting this month I’ll be posting some of the “How-To” guides that I’ve created for my clients along with some of the lessons I’ve learned along the way.  This could include:

  • Do I need to have separate domain registration and hosting?
  • Why should I use Wordpress instead of my (host’s free) site builder?
  • Why do I need to buy hosting when I can use Wordpress.com for free?
  • Claiming and naming your Facebook page.
  • Why you should have a Twitter account, even if you aren’t sure that you’ll use it (a.k.a What’s that Twitter thing?)

What else would you like to see in 2010? What software jargon is buzzing around your office that you don’t understand but need/want to? Let me know!

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Kessler Kicks Off (and Ticks Off) Defrag

by jbreazeale on November 12, 2009

Keynoter Andy Kessler kicked off Defrag with a bang. I guess with a title like “Soylent Green“, no one should have been surprised at his controversial talk.  He started with an interesting premise (and visual) that we need to boost productivity by “defragging” the economy – reducing waste, improving efficiencies, having people spend less time on busy work and more time on value add. If he’d just stopped at that point, we would have had some interesting discussions, some pro/con chatter on the backchannels, and everyone would have gone on about their day.
But he didn’t stop there, instead he continued…
People are either creators (those who add value, making stuff)  or servers (everyone else) .
Okay…
For the lowest level servers, those who just move stuff from one place to another withouth providing value, we should automate those tasks or ship them overseas.
Well, okay, we have managed to add automation into many of these types of jobs already. Look at those huge robots in car plants or watch Unwrapped sometime.
Luxury goods companies (or pretty much any successfully branded companies) are also sucking the productivity potential dry because they’re charging way more for their products than they’re worth. (Example: Why buy a Rolex when you have a free clock on you iPhone.)
Yeah, totally disagree on this one. I mean, I’m not saying that a Rolex isn’t over-priced, but a) it’s definitely not the same as the clock on my iPhone and b) who determines that value? Where do consumers fit into this economic paradigm? Are you saying that the size of the economic pie is fixed – that if I spend my  money on a Rolex, I’m not going to spend somewhere else?
We can squeeze productivity out of the “Sponge” servers by removing the false limits on supply (i.e. licensing, education requirements, etc.)
Yippee. Let’s remove all licensing. I mean, if I want to be a doctor, I shouldn’t have to be falsely limited by a stupid medical degree, right? Who needs a reference librarian when we have Google? Teachers, smeechers, let’s just find our content online. (Yes, this is where the tweet-revolt really started heating up in earnest.)
But when it comes to Wall Street, yeah, they may be servers, but they’re critical to the economy because they “grease the gears” of capitalism. Without them, we wouldn’t have these great deals happening that are keeping the economy moving.
Excuse me? School teachers don’t add value, but the Wall Street guys are critical to capitalism? Mega company mergers keep the economy moving? (Yeah, this was one of *my* hot buttons.)
And, finally if we could just tap into that final reservoir of productivity that exists in the band of “thieves”, those industries and businesses with a government mandated reason for existence (cable, utilities, telephone, etc.)…
Ok, the cable company is not a shining example of efficiency. Nor is the telephone company, or my wireless provider, but many of these regulated monopolies were created and are sustained for the public good. I may not like my phone provider, but I can make a phone call to almost anywhere in the world. Would that have happened without government involvement? Yes, there probably are some OSHA requirements that are ridiculous, but how many lives have been saved or injuries prevented because of those same requirements.
Like many other Defrag attendees, I didn’t agree with most of Andy’s talk. Even if we were able to implement some of his suggested changes, what would we now do with those people who are out of work? Are we turning janitors into Google founders? What if the highest and best use of your time is being a waiter? Should your job be automated so you can do something “more productive”, like compose music?
But even with the fundamental philosophical disagreements, I actually gave Andy good marks for his keynote. He was entertaining and memorable. He provoked discussion (which has continued even through today). He brought people together (through their dislike of his topic, but still.)  I’d take another Andy Kessler talk over a sleepy PowerPoint product pitch any day.

Andy_Kessler_At_DefragKeynoter Andy Kessler kicked off Defrag with a bang. I guess with a title like “Be Soylent, Eat People”, no one should have been surprised at his controversial talk.

He started with an interesting premise (and visual) that we need to boost productivity by “defragging” the economy – reducing waste, improving efficiencies, having people spend less time on busy work and more time on value add.

If he’d just stopped at that point, we would have had some interesting discussions, some pro/con chatter on the backchannels, and everyone would have gone on about their day.

But he didn’t stop there, instead he continued…

People are either creators (those who add value, making stuff)  or servers (everyone else) .

Okay…

For the lowest level servers, those who just move stuff from one place to another without providing value, we should automate those tasks or ship them overseas.

Well, okay, we have managed to add automation into many of these types of jobs already. Look at those huge robots in car plants or watch Unwrapped sometime.

Luxury goods companies (or pretty much any successfully branded companies) are also sucking the productivity potential dry because they’re charging way more for their products than they’re worth. (Example: Why buy a Rolex when you have a free clock on you iPhone.)

Yeah, totally disagree on this one. I mean, I’m not saying that a Rolex isn’t over-priced, but a) it’s definitely not the same as the clock on my iPhone and b) who determines that value? Where do consumers fit into this economic paradigm? Are you saying that the size of the economic pie is fixed – that if I spend my  money on a Rolex, I’m not going to spend somewhere else?

We can squeeze productivity out of the “Sponge” servers by removing the false limits on supply (i.e. licensing, education requirements, etc.)

Yippee. Let’s remove all licensing. I mean, if I want to be a doctor, I shouldn’t have to be falsely limited by a stupid medical degree, right? Who needs a reference librarian when we have Google? Teachers, smeechers, let’s just find our content online. (Yes, this is where the tweet-revolt really started heating up in earnest.)

But when it comes to Wall Street, yeah, they may be servers, but they’re critical to the economy because they “grease the gears” of capitalism. Without them, we wouldn’t have these great deals happening that are keeping the economy moving.

Excuse me? School teachers don’t add value, but the Wall Street guys are critical to capitalism? Mega company mergers keep the economy moving? (Yeah, this was one of *my* hot buttons.)

Finally, if we could just tap into that final reservoir of productivity that exists in the band of “thieves”, those industries and businesses with a government mandated reason for existence (cable, utilities, telephone, etc.)…

Ok, the cable company is not a shining example of efficiency. Nor is the telephone company, or my wireless provider, but many of these regulated monopolies were created and are sustained for the public good. I may not like my phone provider, but I can make a phone call to almost anywhere in the world. Would that have happened without government involvement? Yes, there probably are some OSHA requirements that are ridiculous, but how many lives have been saved or injuries prevented because of those same requirements.

Like many other Defrag attendees, I didn’t agree with most of Andy’s talk. Even if we were able to implement some of his suggested changes, what would we now do with those people who are out of work? Are we turning janitors into Google founders? What if the highest and best use of your time is being a waiter? Should your job be automated so you can do something “more productive”, like compose music?

But even with the fundamental philosophical disagreements, I actually gave Andy good marks for his keynote. He was entertaining and memorable. He provoked discussion (which has continued even through today). He brought people together (through their dislike of his topic, but still.)  I’d take another Andy Kessler talk over a sleepy PowerPoint product pitch any day.

Photo by Doc Searles / CC BY-SA 2.0

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Twitter Bird MagicianEarlier this month, I wrote about a non-profit who wanted to jump onto the Twitter bandwagon without really understanding the tool or having a strategy for using it.

See “So you’re going to join Twitter…” for a refresher.

Well, they must not have been reading my blog (not surprising since my current audience would probably fit in my car at this point… um, anyway…) because look what I came across today:

Email on Twitter policy

Wow, so I just have to forward my suggestion for a tweet to a committee for approval (via email) and then if approved, someone else will post it for me?

{banging head against wall}

Looks like this account may be quickly headed for the “Yeah, I have a Twitter account. I logged on once, but it was lame so I haven’t been back” crowd and while it may be too late to get some strategic planning around social media in this case, maybe we can still manage to salvage a little bit of dignity.

Here’s how I would start…

First, figure out who your Twitter personalities are going to be.

Who has the connections into the community and into the organization and can write reasonably well? Talk to those people first and find out if they have a (reasonably active) Twitter account already.

If they aren’t active on Twitter, then ping your network for Twitter gurus and hook them up with your new writers for a mini Twitternship. That’s going to be the fastest way to get the newbies up to speed.

Second,  decide on some consistent content and put some tweets in the pipeline.

Even if you have experienced Twitter users writing for you, they’re still new to writing for your organization. Your org will have to develop it’s own personality over time and until then, you’ve got to start getting content out there.

Are you going to be conversational? Salesy/Advertising-focused? Are you trying to drive attendance to events or fundraisers?

Sign your account up for Tweetlater (or something similar) and start scheduling these tweets. This will be a consistent portion of your Twitter content, but should not replace your “live people” tweeting.

Finally, use TOOLS, not committees to manage activity.

Especially since this will be an organization account (versus a personal account or an @personATOrg account) with multiple people tweeting from one alias.

I understand, it’s a new tool and you don’t want people to go crazy with “teh Twitterz”, but asking for suggestions — for tweets — via email — for approval — by committee — is nuts.

Two options: CoTweet or HootSuite

What do you think? What other suggestions would you have to save this possible Twitter failure?

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Denver New Tech Meetup: The Farm Report

by jbreazeale on August 19, 2009

muuuuuuuucaI know some people still consider Denver a cow-town, but after last night’s Boulder Denver New Tech Meetup, maybe we’re more of a cow and bunny town…

If you haven’t made it to one of these Meetups yet, here’s what it’s all about:

The 1st Tuesday each month at 6PM, five people get five minutes each to demo something. Five companies each have five minutes to demonstrate their new technology, followed by five minutes for Q&A from the audience. The event is designed to provide a time and place for technologists and entrepreneurs to showcase the new technology developing in Boulder/Denver tech community (geeks, investors, entrepreneurs, hackers, etc). The event is also designed to create networking opportunities for anyone interested in new technology.

Fun, right? And since I happened to have free babysitting services last night (thank you for in-laws visiting from out of town!), I hopped in the car and made the quick trip downtown to the Tivoli.

(Note to self: Check parking maps *before* heading out. Especially when you’re headed to a college campus and school is in session.)

CowPotato Logo

CowPotato: Using Android to whack cows with spuds

After welcoming remarks from Robert Reich (OneRiot) and Brad Bernthal (Silicon Flatirons), Jeremy Slade kicked off the presentations with a demo of his Android-based game: CowPotato (yes, you shoot cows with a potato gun.)  I would have been more interested to hear about developing for Android versus for the iPhone, but that’s probably more of a Boulder Open Coffee Club topic. Crowd consensus: meh (although for some reason mooing cows does consistently cause crowd giggling.)

vPo.st Logo

vPo.st: Mobile to Social

After the cows, we moved on to…bunnies? David Rudder used these awesome electronic rabbits to demo his mobile to social networking platform, vPo.st.  With vPo.st, you can use your mobile phone to call in a message, that would then get transcribed (via Twilio) and posted to your social network (Facebook, Twitter, MySpace).  In this example, a call to vPo.st sent a message to Twitter that prompted the electro-bunnies to start lighting up and twitching their ears. Cool.  (Check out the Violet RFID Mirror package on ThinkGeek or buy the stand-alone bunnies directly from Violet.)

Boulder Digital WorksBoulder Digital Works: Transdisciplinary learning

David Slayden took us briefly out of the cow and bunny farm with an overview of the new Boulder Digital Works “60Weeks” program starting this fall. Generally, it’s a non-degree university-based program combining the schools of journalism and mass communication with engineering for a yummy art+technology blend of goodness. Anyone want to loan give me $25K to check it out?

BUNNYHEADLocalBunny: Smart and automatic responses for your business on Twitter

And then, just in case you were starting to miss them, we were back to the bunnies. This time LocalBunny wrapped it up with an overview of their keyword-based Twitter auto-responder for businesses. Think TextMarks, but with Twitter instead of SMS. It’s an interesting concept and I think it will be great for businesses… once they can get *users* effectively using keywords. Not a huge hurdle, but something to think about.

If this sounded like fun…

Join me (and 300+ others) at the next Boulder Denver New Tech Meetup on September 1st in Boulder. Tweet “presenters” to @bdnt to get up to date presenter information (thanks to LocalBunny).

Boulder Denver New Tech Meetup Logo

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Do nothing (and get better results)

August 13, 2009

When it comes to social media, be careful to balance the dealmaker (“do something”) with the creator (“do nothing”) for improved results.

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Social Media and Building Community (IMU)

June 23, 2009

I didn’t make an actual count of Chris’ mentions/celebrations of other people’s ideas, products, and successes, but based on my rough notes I think he was getting pretty close to his oft stated Twitter goal of 15:1 (their stuff:your stuff)…

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Using Email Effectively and Making Sense of Analytics (IMU)

June 19, 2009

IMU wrapped up with presentations on old-school email marketing campaigns and web analytics and both speakers managed to provide meaningful suggestions, tips and tricks for small, medium, and large businesses.

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A few tips for those outside of the "enterprise"

January 27, 2009

Tips for sharing information and communicating with clients or friends who work in large enterprises.

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