business

Kessler Kicks Off (and Ticks Off) Defrag

November 12, 2009

Keynoter Andy Kessler kicked off Defrag with a bang. I guess with a title like “Soylent Green“, no one should have been surprised at his controversial talk. He started with an interesting premise (and visual) that we need to boost productivity by “defragging” the economy – reducing waste, improving efficiencies, having people spend less time [...]

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Bring on the inspiration

September 9, 2009

I think the universe is trying to tell me something. I recently completed a research project that provided sparked some creative business ideas. (Direction!) I had dinner with friends on Sunday and in addition to a tummy full of s’mores, came away with plans to meet with a small group to hash out our stuckness [...]

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You're doing it wrong: How poor communication drives customers away

August 21, 2009

I don’t know if there’s a full moon or some other astrological craziness right now, but my friends and I seem to all be facing crazy (and often, sucky) communication challenges lately! Here are a couple of tips for avoiding communication that drives your customers (and employees) away.

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Denver New Tech Meetup: The Farm Report

August 19, 2009

I know some people still consider Denver a cow-town, but after last night’s Boulder Denver New Tech Meetup, maybe we’re more of a CowPotato and LocalBunny town…

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Inbound Lead Nurturing (IMU)

June 26, 2009

Your lead generation efforts have really paid off and you have a full database of people just waiting to hear from you, but maybe not buy from you, not yet. What do you do next? Continue blasting them with email and phone calls? Or, maybe you’re ignoring them altogether? Brian Carrol from InTouch gave us another idea during his IMU presentation – you should nurture those leads through your pipeline.

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Viral Marketing and World Wide Raves (IMU)

June 25, 2009

David packed a ton of useful content into this presentation, but if you can only see the slides you’re missing at least half of the story. There’s a reason this guy speaks for a living! This was, by far, my favorite presentation at IMU.

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Social Media and Building Community (IMU)

June 23, 2009

I didn’t make an actual count of Chris’ mentions/celebrations of other people’s ideas, products, and successes, but based on my rough notes I think he was getting pretty close to his oft stated Twitter goal of 15:1 (their stuff:your stuff)…

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Using Email Effectively and Making Sense of Analytics (IMU)

June 19, 2009

IMU wrapped up with presentations on old-school email marketing campaigns and web analytics and both speakers managed to provide meaningful suggestions, tips and tricks for small, medium, and large businesses.

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