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Rusted Hub
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Anytime you’re trying to organize, coordinate, and communicate with more than two people over more than a few days, you’ll realize that relying on email (or Facebook, or Twitter) to carry the burden will drive all of you crazy. Someone’s going to miss a message, the “right” people won’t be cc’d or (worse) everyone will be cc’d. On every message. Good times.

After a few of these “I can manage the whole thing via email” disasters, hopefully you’ll start to realize that a centralized “hub” for your team / project / organization might just save your sanity.

A Brief History of Hubs

Then came the “quality” movement and its efforts to quantify and codify the information available from the Wes’s of the world. “Sure, you could go talk to Wes, but we can’t all talk to Ted at the same time, so let’s just write down what Wes said and then we can go back to that the next time we have a question.”

Note: This would have been a great time to buy stock in three-ring binder companies. Especially the really, really big three-ring binders.

And, just as everyone was becoming comfortable with their bookshelf o’ binders, along came the internet and widespread use of personal computers. In the (ultimately futile) quest to become paperless offices, documents were scanned into “document management systems”, we created our “shared drives” and uploaded files to our corporate “intranets” and suddenly all workers had access to all the information they needed, right?

Not quite.

Now, not only had the information been separated from its human hub (which could interpret context and apply judgment), we’d added more layers of bureaucracy and abstraction. A two-minute call to Wes had been replaced by “where’s that #!@* procedure on the intranet? … No, not *that* version, the *new* version…. What do you mean I have to send it to X to get it approved so that Y can post it? … Never mind, I’ll just find that email that A sent me, I think that was the current version…”

Ceramic unicorn

Unicorn (via ffffound)

So, if bureaucracy was the problem, then the solution must be self-service, right? Enter the wiki. Now everyone can create their own content and make it available to others who can then edit and improve and contribute and then, in the magical land of unicorns and rainbows, we’ll have a dynamic and robust source of institutional knowledge and tribal wisdom and we’ll all live happily ever after….

Well, I don’t know about you, but I haven’t seen too many unicorns lately.

The great wiki experiment has had some notable successes (um, Wikipedia anyone?), but outside the realm of technologists and large organizations (who have lots of those technologists), I think the usefulness of wikis has peaked. If I want to share information with my friends, I use Twitter or Facebook. If I’m working collaboratively, I can use Google Docs (or perhaps Google Wave), or a variety of 37signals products. And, if I’m going to organize, coordinate, and communicate with a specific group of people, I’m going to use WordPress.

Coming soon: From Wiki to WordPress (why we’re making the switch)

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Happy New Year!

January 6, 2010

2010 New Year's Greeting Card

Image by weblog244 via Flickr

So long, 2009! Don’t let the door hit you on the way out!

I don’t know about you, but 2009 was a rough year for me and many of my friends. Don’t get me wrong, I am very grateful that my family remained safe, healthy, and happy, that my hubby and I have (relatively) stable jobs to support us, that we have friends near and far to eat, drink, laugh, and cry with (and, more and more frequently, to have playdates with!), and that I’ve found such wonderful techie / startup /entrepreneurial / etc. communities to be involved with.

Now that I’ve finished the last of my 2009 holiday relaxing and recharging, I’m ready to get 2010 rolling!

Content coming soon (no, really!)

You  know how they say the best way to learn something is to teach it?

Well, starting this month I’ll be posting some of the “How-To” guides that I’ve created for my clients along with some of the lessons I’ve learned along the way.  This could include:

  • Do I need to have separate domain registration and hosting?
  • Why should I use WordPress instead of my (host’s free) site builder?
  • Why do I need to buy hosting when I can use WordPress.com for free?
  • Claiming and naming your Facebook page.
  • Why you should have a Twitter account, even if you aren’t sure that you’ll use it (a.k.a What’s that Twitter thing?)

What else would you like to see in 2010? What software jargon is buzzing around your office that you don’t understand but need/want to? Let me know!

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Successful Business Uses for Facebook and LinkedIn (IMU)

June 24, 2009

Although the information presented in this session was valuable, I would have rather visited the LinkedIn Learning Center and/or the Facebook “About” page to learn more about these topics. Having someone try and walk me through basics and setup steps via PowerPoint is just painful for me. If it’s helpful to you, then maybe you’ll enjoy this one.

Read the full article →

Social Media and Building Community (IMU)

June 23, 2009

I didn’t make an actual count of Chris’ mentions/celebrations of other people’s ideas, products, and successes, but based on my rough notes I think he was getting pretty close to his oft stated Twitter goal of 15:1 (their stuff:your stuff)…

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Using Email Effectively and Making Sense of Analytics (IMU)

June 19, 2009

IMU wrapped up with presentations on old-school email marketing campaigns and web analytics and both speakers managed to provide meaningful suggestions, tips and tricks for small, medium, and large businesses.

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